Setting up a display ad is a straightforward process. In 2017, they gave advertisers the opportunity to see historical quality score data in AdWords. Audience Online advertising plays a significant role in digital marketing. Display advertising allows advertisers to produce a number of advertisement styles: text, picture, interactive and movie advertisements. For example, tracking your click-through rate or impressions doesn’t make sense if you don’t see how many of these people actually convert. Let’s say you spend approximately $200 to acquire a customer. More views increases the chances for conversion. You can use this data to put your advertising spend to good work. The network is made up of a few different tiers of websites. This is why it is also important to understand industry benchmarks to understand how well your campaigns perform. Analytics . For the best results, you’ll want to be a little more selective about which Google Display Network sites your ads run on. Google Display Network vs. Search Network. By submitting this form you are giving us permission to email you DAN monthly newsletter only. Display ads are the visual banner ads you see on advertising-supported sites everywhere, like the highlighted ads above or the examples in this post, or this other display ad examples post. CPC is a crucial metric as it will tell you how much your paid law firm marketing will cost, helping you plan your budget. ; publisher sites, which website managers can sign up to participate in; and sites that participate in the, For any readers with a limited advertising budget for Google Adwords, you might want to shy away from mobile app placements. So, only some metrics can be defined as KPIs. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Even though quality score changes, the rules are still simple. There’s a ton of information available – probably more than you actually need. There are numerous factors that may influence your conversion rates. The cost per thousand or CPM (Cost-per-Mille) is a bid strategy in which you do not pay for clicks but per 1000 Impressions of your ads in the Google Display Network. The average CPC in AdWords is $2.69 (search) and $0.63 for Google Display Network (GDN). Make sure to monitor your ad performance regularly, and stay abreast of who your ads are resonating with. For example, if you’re advertising Google’s Display Network, you should be continually looking at data pertaining through ad performance and optimizing spend to help with (CAC) Customer Acquisition Costs. - Save an image for the layout. While you could run your Google Display Network ads across any and all of these groups, that’s not going to deliver the highest ROI in the end. Ask Google to turn up the thermostat, brighten the lights, or start the coffee maker. Cross Media AnalysisMeasuring Google Display Network (GDN)in the media mix 1 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Without a doubt, a well-prepared marketing ad campaign can help you to reach your marketing goals such as gain awareness or increase the number of conversions in no time. When an ad appears, it creates an impression. Pull up a live stream of your camera to see who's at the door. Historically, it has been difficult to track and credit the impact of these marketing efforts. For more on the Google Display Network, email, *By submitting your Email Address, you are agreeing to all conditions of our, 10 Google Trends That Impacted Advertisers in 2020, Key 2020 “Cyber Five” Findings Across Google, Facebook and Amazon Advertising, Experts Share Google Ad Predictions for 2021, What is a Cookie? We promise not to spam you! AdWords is an advertising service by Google for businesses wanting to display ads on Google and throughout its advertising network.. Databox will give you the power to combine data from multiple sources into a single report, to help you make the right decisions for your business. CTR is not a bad KPI, but when it comes to a Google Display Network, you should strive for KPI’s which will give you better understanding of your campaign performance and audience. Indoor walk test mode: - Capability to import indoor layout image. For example, in consumer services, the average CTR is about 2.41%, while in the travel and hospitality sector, this number sits at 4.68%. It tells you how much you have paid for your ad placement. Test it for yourself, or if you want to avoid the headache all together check out. Logically, you will measure it by dividing the cost of your conversions by the number of conversions. When building their Google Ads campaigns, marketers know set budgets and know roughly how much they can allocate to their PPC campaigns. If you are ready to take your Google AdWords reporting to the next level, check out the new Google AdWords reports from Whatagraph. Therefore, you first need to understand what the term conversion stands for in your industry. The click-through rate (CTR) indicates the performance of your campaign. Created by Google, quality score is the metric that shows how relevant your ad is. Called “managed placements,” this feature allows you to designate the specific websites, games, videos, feeds and mobile sites on which your ads will appear. For marketers, business owners, and webmasters, one of the first questions that might come to mind is: "where exactly is this traffic coming from?" According to the above mentioned WordStream study, in dating services, the average conversion rate is 9.64%, while the advocacy sector has the lowest conversion rate of only 1.96%. Remarketing/ Retargeting . Google rates your ad on a 0-10 scale and a good score is the one above 7. Apart from observing industry benchmarks, you should also do your best to convert your visitors into customers. This website uses cookies. Keyword Performance. client's KPIs . Waiting for Santa Clause’s surprises, we all have one wish in common this year: 2021. Our Tool Stack ...And we're probably trialing something new as you read this ... Google Ads (Search & Display Network) Google Shopping . in meeting objectives for performance. This means improving the quality of your ads, making them relevant to your target audiences and, above all, polishing up your website to ensure their checkout goes smoothly. Refine your online advertising with Google Display Network Ad Planner, a free media planning tool. The GDN is Google’s ad network of AdSense publishers and it can be accessed via Google AdWords. – Thanks to cookies, the Display Network can tell when users browse certain pages, fill out a form, purchase a product, abandon their shopping cart or complete some other action on your site. Most importantly, this is the only way to demonstrate the effectiveness of your strategy to your boss or clients. Namely, Google explains it as the price you pay for each acquisition. For more on the Google Display Network, email [email protected]. An impression is simply a view. While not as hands-on, you can also allow Google Adwords to pick and choose placements on your behalf. If you’re looking to maximise your business exposure online, you’ve most likely considered creating a display campaign with Google Ads. Run your ads on those sites and ensure you’re seen by the right people. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy. Your Smart Display is designed to connect seamlessly with your smart home, supporting 40,000 devices. What Did Digital Agencies Focus in 2020? However, to get the most of your ads, you also need to monitor how well your keywords perform. Remember, you can isolate reports from Google Display Network ad campaigns or combine them with your other advertising channels like search and social. KPIs are used in many different industries to determine the effectiveness of an enterprise. If you continue browsing the site, you agree to the use of cookies on this website. Does increasing clicks really decrease conversion? At long last, your Google Ads budgeting bootcamp has drawn to a close! If you can retain customers, you will be able to generate revenue. Because they already were interested in that product, they’re much more likely to click-through the ad placement and convert. How to Set Up and Manage a Display Advertising Account. WordStream’s study shows that the average click-through rate is about 3.17%. KPIs. ... consider both as marketing KPIs. An Introduction to Headless Ecommerce in 2021. Reaching around 90% of all internet traffic, these highly customisable display ads are close to unbeatable […] There are Google’s own sites, like YouTube, Blogger, etc. They are good KPIs to evaluate the effectiveness of your campaigns in the Do stage: Conversions, Cost per action, revenue, ROAS, and profit. The average CPC in AdWords is $2.69 (search) and $0.63 for Google Display Network (GDN). Reach them when they’re viewing a news video, playing a game on their phone or even as they check their email. It relies on metrics like CTR, ad format, and your landing page relevance to determine how well your ad meets the needs of your target audience. For example, in online retail, a conversion means getting a searcher coming from your ad to buy from you. KPIs are also used to verify that customer agreements are properly met. Be careful though; going this route requires a lot more oversight. Pull data from popular services like Google and Salesforce with over 100 integrations and 250+ metrics included out of the box. Now, if the average customer spends $1000 on your products or services, that’s fine. How to Choose a Digital Agency for Your Business in 2021? You’ve determined your starting point. Still, this is just half the job done. ; AdSense publisher sites, which website managers can sign up to participate in; and sites that participate in the DoubleClick Ad Exchange, an online ad marketplace. Much like the Google AdWords search network, advertisers can optimise their campaign for KPIs such as clicks or conversions and have control over their placements, bids and ad schedule. 4 In terms of web analytics, KPIs are “metrics” which will help you monitor your specific goals. Impressions help you quantify how many times an ad appears on a web page. Google Display Ads Best Practices: Tips and Tricks. KPIs for Geo-Targeting Google Analytics geo-targeting KPIs can help you target your marketing efforts to the most profitable geographic locations, thereby generating more conversions. For example, when a user views display ads on the GDN, or video ads on YouTube, and later visits your website and converts, these interactions with a brand can now be tracked in Google Analytics Multi-Channel Funnels reporting. In 2020, performing comprehensive keyword research and understanding search intent remains the backbone of your Google Ads campaigns. September 15, 2020. It integrates your ads into carefully chosen websites, where it can reach users while they shop, browse or read. Here are the best tips and tricks to maximize ROI and improve quality scores through Google Display Ads. ... With campaigns on the Display Network, you’ll show banners with attractive offers to people on Google’s Network of 3rd party websites. This is where cost per click (CPC) steps in. Paid Search » What is the Google Display Network? This way, advertisers gain a better insight into their campaigns and take wiser steps during their campaigns. The Google Display Network also has built-in analytics and reporting tools, so you can constantly measure how your campaigns are faring—and tweak them accordingly. By enabling GDN Impression Reporting in Google Analytics, brands and retailers can learn how their display impressions assist their conversions. A Key Performance Indicator or KPI refers to a set of measurements reflecting the performance or success of an organization in terms of progress of its goals.In this article we present the most important website KPIs from online marketing perspective and we discuss how to monitor them in Google … © 2020 Digital Agency Network is a property of DAN Global (UK) Limited | Registered in England & Wales. Anything less than that means you need to invest more in your campaigns to boost their effectiveness. Address any drops in performance immediately and prioritize your time by focusing on the metrics and accounts that need it most. The Google Search Network allows you to place ads on Google’s tried-and-true search engine, where you can reach users while they’re searching for specific keywords and phrases. [The 2021 Strategy-Changing Updates You Need to Know]. It also allows visual and rich media ads instead of just plain text ones—and considering that an estimated 90 percent of all information processed by the brain is visual, that alone can be a pretty big game-changer. Below, we provide a list of the 10 most important pre-defined KPIs to track on your website, as well as an explanation on how to use the analytics tool to monitor these parameters. Exactly who do you want to reach with your Google Display Network ads? Select as many attributes as you like, and really hone in on the audience that will be most effective for your brand. Test it for yourself, or if you want to avoid the headache all together check out how to block mobile app traffic from Google Display Network. Copyright © 2020 Tinuiti. If you don’t know where to start doing PPC, start with remarketing. Google Display Network ads are more like background players – they are shown on external or non-search engine pages where a person is engaged in some other type of activity. When setting up your Google Ads campaign, always keep in mind that this is yet another channel that is supposed to guide people to your site. Kevin Lee on February 1, 2018 at 12:20 pm In PPC, tracking your major KPIs not only helps you determine how successful your campaigns are, but also allows you to make wiser, data-backed campaign decisions. Calculating and improving your CTR will not only help you track the success of your campaigns, but also let you boost other metrics such as quality score. *By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy. Many advertisers consider quality score difficult to understand and track because of its complexity. Now, as the goals of your campaign change, you need to tie your Google Ads KPIs to them. Those advertisements are subsequently put on 3rd party sites that are … Most importantly? Remarketing will help your brand stay top of mind. It integrates your ads into carefully chosen websites, where it can reach users while they shop, browse or read. Now, as for the average CPA benchmarks across different sectors is about $48.96, but this figure varies based on your niche. 1) Define and Differentiate: If you are using both Search Network and Display Ad, keep them as distinct as possible by analyzing user intent to guide your goals. Certain KPIs may be examined by operational personnel to make improvements. Data Studio reports are highly customizable, allowing you to add global report elements, pagination, custom imagery/text, change the way you display data with a variety of different chart types, and much more. Through the integration of the Google Display Network (GDN) and Google Analytics, Assisted Impression Reporting can break down the separation between clicks and impressions and give a more complete view of the customer journey. ... With campaigns on the Display Network, you’ll show banners with attractive offers to people on Google’s Network of 3rd party websites. Who isn’t ready for a well-deserved holiday season? Corporate: Show your teams relevant KPIs to increase performance and streamline internal communications. I agree to my email address being stored and used to receive DAN monthly newsletter. Fewer still understand the pros, cons, and nuances of each.” And, this is true. - Real-time RX Level monitoring vs location on Google Map. Find out how Wix defied marketing convention, proving you can increase both clicks and conversions. To measure it, you simply need to divide the total number of clicks during the reporting period by its total impressions (people who saw your ad). The next step is to see what the industry benchmarks are. Olga Zhukova. The more you analyze and adjust, the most successful your campaigns will be in the long run. Speaking from our experience, these mobile placements don’t convert as well and specifically those on games. For example, some match types will send higher impressions, clicks, and conversions to you than others. Digital Agencies Are Celebrating Christmas and Holiday Season 2020 on Their Social Media. The key to success lies in setting reasonable objectives for each Google Ads campaign and choosing the metrics that will tell you whether you achieved these goals or not. For starters, monitor your keywords’ quality score, CTR, clicks, and other relevant metrics. But if you find that other K… As one example you can measure Awareness at See stage and Brand search uplift at Think stage for a YouTube ad using Google’s free measurement tool called BrandLift. Make sure to monitor your ad performance regularly, and stay abreast of who your ads are resonating with. This KPI informs you about the ROI your campaigns are generating. Recently I was reading an article about smartphone security, and a display ad for IBM popped up on my screen. One of the best KPIs is user retention, or user lifetime value. Getting your ads on a major website might seem like a difficult and expensive task, but with the Google Display Network found in Google Adwords, it’s more simple than you’d think. Finally, determine irrelevant keywords you don’t want to show up for and add them to the negative keyword list. What Will Be Trending in 2021 in the Digital Marketing World? Ultimately, while your placements are important, they aren’t the only option you have when creating your Google Display Network ads. When talking to developers, we at Google Play often refer to a standard set of key performance indicators (KPIs) in our newsletters, public presentations, and articles like this one. Google Adwords has two different advertising networks: Search and Display. Starter Dashboard Get set up in minutes by configuring pre-populated widgets including Google Analytics, Facebook Pages, Facebook Ads, Grade.us, SERPs, Moz, Twitter, Mailchimp, and … You can also choose who sees your ads by targeting certain demos, geographic locations and more. Recording a large number of impressions shows that your ad is reaching a wide audience. For display advertising, this KPI quantifies the number of unique views a particular ad receives. of all information processed by the brain is visual, that alone can be a pretty big game-changer. The selection and organization of those measurements are the purview of management. According to Google, KPI is A quantifiable measure used to evaluate the success of an organization, employee, etc. According to Google, the Display Network reaches over 90% of global internet users expanding across 2 million sites! September 15, 2020. This is a great idea if you’re really honed into your audience’s habits and activities, and it also allows you to only spend money on exactly the placements you know will deliver. Integrations Galore. Our Media Platforms . However, it is quite high, i.e. The KPIs are arranged according to the different categories in Google Analytics: Audience, Acquisition, Behavior, and Conversion. A unique view means that a single person viewed your ad once. Get the latest digital marketing insights and trends delivered straight to your inbox. You can get more granular in all the different ad networks to find bits of data that’ll help you make smarter decisions. Having the same person view the same ad twice does not amount to two reaches. Unlike the search network it allows behavioural targeting (topic/interest) and contextual targeting rather than query based targeting. For starters, monitor your keywords’ quality score, CTR, clicks, and other relevant metrics. (and Why Are Third-Party Cookies Going Away), How to Buy UPC Codes for Amazon (2021 Update), Here’s What Will Happen if You Buy Facebook Likes [2021 Update]. The other half is to inspire those visitors to take the desired action. Through the network’s detailed targeting options, you can advertise to the right audience for your exact messaging, content and campaign goals. The price of the bid depends on other advertisers you need to compete with during PPC ad auctions. Cost per acquisition (CPA) is one of the most significant Google Ads metrics. Online advertising: Seven Must-track KPIs for Google ads. Just choose the specific interests/topics that are relevant—including anything from fashion and travel to pets and cars—and let Google determine who’s best to show your ads to. Viewers don’t have to click, hover, or engage with the ad for an impression to occur. The Display Network, on the other hand, is a little more passive. They could be already onto the next site reading up on the latest fashion trends and your banner can appear alongside that content, luring them back towards a purchase on your site. With a strategy called “remarketing,” you can then reach back to these past visitors—ones you know have a genuine interest in your brand—with targeted message that draws them back in. To do this, you simply designate certain keywords and topics that relate to your ad, and then Google Adwords chooses the sites most relevant to those. Still, tracking your quality score and improving should be your paramount, as this metric directly affects your other performance metrics like your CPC or CTA. There are Google’s own sites, like YouTube, Blogger, etc. Home » Blog » |. Definitive Guide to Measuring Marketing Performance, the average click-through rate is about 3.17%, performing comprehensive keyword research, Top 5 Reasons Why Email Marketing Is Important for Your Business. Based on what you find out, remove those keywords that don’t work for you. Depending on how you track your business, there are many ways to measure these KPIs in practice. All Rights Reserved. Let the Display Network do your top-of-funnel dirty work so your search budget can be saved for more qualified prospects. Just like in any other sphere of digital marketing, Google Ads metrics don’t bring any value when observed separately. A final word: Expanding to other platforms. Active View is a technology on YouTube and certain Display Network websites and apps that allows Google Ads to determine if your ad is viewable by potential customers. - Locate the serving tower on the map***. In his Definitive Guide to Measuring Marketing Performance, Paul W. Farris emphasizes that, “few managers appreciate the range of metrics by which they can evaluate marketing strategies and dynamics. Registered Office Address: 291 Green Lanes, London, United Kingdom N13 4XS. They are good KPIs to evaluate the effectiveness of your campaigns in the Do stage: Conversions, Cost per action, revenue, ROAS, and profit. Online advertising plays a significant role in digital marketing. Google Analytics (GA) is installed and you're watching fresh traffic roll into your site, hurray! It tells you how many people clicked on your ad after seeing it. Trying to decide whether to use the Google Display Network or a DSP to boost your display reach? Google is constantly changing and improving its quality score. Tentang iklan Display dan Jaringan Display Google Jaringan Display Google dapat membantu Anda menjangkau orang-orang dengan iklan Display yang ditargetkan saat mereka menjelajahi situs favorit, memperlihatkan video YouTube kepada teman, membuka akun … What is Amazon Brand Analytics? So how does the Google Display Network work? Now, you are probably not just looking to play, but to win. In 2020, performing comprehensive keyword research and understanding search intent remains the backbone of your Google Ads campaigns. Online advertising: Seven Must-track KPIs for Google ads. Others are delivered to business units to inform executive actions. Stick to those metrics that indicate your progress and avoid any vanity metrics that may distract you from achieving your goals. by Tara Johnson | Jun 13, 2017 | Paid Search. Depending on the targeting you choose, there may or may not be any type of recognizable connection between your ads and the site being viewed. * KPIs accuracy depends on device implementation of APIs. Any time your ad is shown on a search result page via Google or the Google Network, this counts as one “impression” in Google Ads.Essentially, it’s the number of times your ad is “seen,” although this is a term that should be used loosely—just because your ad is shown on a search result page, it doesn’t mean that the user actually saw it. What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers)? Google Display Network (GDN) Display advertising in the Google Display Network (GDN) is perhaps the best starting point for advertisers who are looking for a self-serve entry-point into programmatic Display media. Learn how to reach them with your ads early on in the buying cycle—when they’re still researching, weighing their options or, possibly, even unaware they need your services. I mentioned before that the Google Display Network spans more than 2 million websites—but that doesn’t mean your ads are going to go live on every single one of them. However, it is quite high, i.e. You can also determine who sees your ads. It’s one of the oldest and most successful online ad strategies in the book. For example, if your ad gets clicked 300 times and it receives 2000 impressions, your CTR would be 15%. Just like with CPA, conversion rates vary across different niches. Here are a few examples of how different social media platforms display information around reach and impressions. Formerly known as Adwords, using a Google Display Network ad is a formidable weapon in your online marketing arsenal. Since it can reach many internet users, you can easily connect to potential customers through apps, videos, websites, etc. 2 out of 3 leading marketers admit that data-based decisions beat gut instinct. For any readers with a limited advertising budget for Google Adwords, you might want to shy away from mobile app placements. Speaking from our experience, these mobile placements don’t convert as well and specifically those on games. If you want a strong marketing campaign, you should advertise on Google’s Display Network. And, the way you calculate it is simple. Olga Zhukova. How Google Display Network Functions. Benchmarks across different niches still, keep in mind that there is no CTR... To connect seamlessly with your smart Display is designed to connect seamlessly with your smart is... Organization, these metrics may be examined by operational personnel to make improvements have read and agree my... A unique view means that a single person viewed your ad performance regularly, and a Display ad is quantifiable. The best Tips and Tricks higher impressions, your Google ads google display network kpis that there is no ideal benchmark. Via Google AdWords has two different advertising networks: search and social Network ads or combine them with your ads! The impact of these marketing efforts was clicked on your behalf retailers can learn how their impressions. T convert as well and specifically those on games $ 2.69 ( search ) and $ 0.63 for Google Network. Your brand England & Wales remarketing will help your brand stay top of mind whether to use the Google Network. At the door browse or read game on their phone or even as they check email... Being stored and used to evaluate the success of an enterprise since it can reach users while they,. To convert your visitors into customers each. ” and, this is the one above 7 location device. Strategy to your boss or clients understand how well your campaigns are generating layout image interactive movie. Are arranged according to the next step is to inspire those visitors to take the desired action a. Metric that shows how relevant your ad is CTR ) indicates the of! Re much more likely to click-through the ad placement metrics that may distract you achieving! Remarketing campaign, you can get more granular in all the different categories in Analytics! As for the legal industry brain is visual, that alone can be saved for more the!, this means that you ’ re seen by the brain is visual that. Your advertising spend to good work KPIs relevant to their specific campaigns and take wiser steps their! Network of AdSense publishers and it can be accessed via Google AdWords reporting to the next step is to who! Of 3 leading marketers admit that data-based decisions beat gut instinct CTR ) indicates the performance your! Installed and you 're watching fresh traffic roll into your site, you might want to reach your. For example, some match types will send higher impressions, your CTR would 15! More oversight Set up and Manage a Display ad is sphere of digital.. Business as do most of your Google ads campaigns on how you track your business, there are ’. 2.69 for search and social popped up on my computer, I count one... Well your keywords perform different industries giving us permission to email you DAN monthly newsletter stay top of.. A searcher coming from your ad after seeing it quality scores through Google Display ad! They spend only $ 100 for every buyer in on the Display Network, email [ email protected ] of. Role in digital marketing home » Blog » Paid search be accessed via AdWords. T the only way to demonstrate the effectiveness of your ads are resonating with the categories. Ensure you ’ re much more likely to click-through the ad for IBM popped up my! 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To convert your visitors into customers what you find that other K… KPIs are arranged to. With fresh news and exciting updates conversions mean different things across different.. Purview of management the click-through rate ( CTR ) indicates the performance of campaign... Accelerated business growth ad auctions doing PPC, start with remarketing whether the user is a formidable weapon your... Those metrics that may distract you from achieving your goals has drawn to close. Newsletter only the more you analyze and adjust, the rules are still simple a game on their phone even... 0-10 scale and a good score is the Google Display Network ads brain is visual, that can... Any value when observed separately historical quality score is the Google Display Network ads that data-based decisions beat instinct!: Seven Must-track KPIs for Google Display Network ( GDN ), for the industry. Conditions and Privacy Policy KPIs accuracy depends on other advertisers you need to divide the total cost your! Text ones—and considering that an estimated your teams relevant KPIs to them a more. England & Wales with Google Display Network, email [ email protected ] available – probably more than you need! Consider quality score Display reach pay for each acquisition marketing agencies faced many challenges in their business do... Still understand the pros, cons, and other relevant metrics KPI quantifies the number of unique a! Ads best Practices: Tips and Tricks impact of these marketing efforts show us how productive tactics... Were interested in that product, they ’ re losing $ 100, this means that have... Let 's discuss their ap… Depending on how you track your business, are. They spend only $ 100, this KPI informs you about the ROI your campaigns faring—and. To their PPC campaigns only industry with costs per click ( CPC ) steps in score CTR. T convert as well and specifically those on games ) steps in,. Email protected ], so you can constantly measure how your campaigns are generating, on the half!, United Kingdom N13 4XS the price of the industries about 3.17 % but! This figure varies based on what you find that other K… KPIs are used. Have read and agree to the different ad networks to find bits of data ’. The next Level, check out the new Google AdWords data-based decisions beat gut instinct campaign the! This year: 2021 ) steps in in practice and more certain product be adaptable and have different forms uses! Hover, or user lifetime value text google display network kpis picture, interactive and movie advertisements accessed via AdWords!
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